(425) 230-0122Start Your Book

Chapter VCourses & Learning

Course Launch & Marketing

A great course still needs students. We plan and run the launch, from the sales page and email sequence to promotion that reaches your readers.

Tell Us About Your ProjectSee All Course Services

Course Launch & Marketing

What This Service Covers

Your book readers are your warmest audience for a course, and a good launch turns that goodwill into enrolments. The difference between a quiet launch and a full first cohort is usually the plan behind it.

We write the sales page and launch emails, build the launch timeline, and promote the course through your book, your list and your channels. After launch, we help you keep enrolments coming with evergreen funnels and ongoing campaigns.

A team working around a table of marked-up pages and books
Plate Course Launch & Marketing
  1. i.

    Sales Page Copy

    A persuasive page that explains the course and why it matters.

  2. ii.

    Email Launch Sequence

    A series that builds interest, opens enrolment and closes strong.

  3. iii.

    Launch Timeline

    A clear plan from pre-launch to doors closing.

  4. iv.

    Book-Led Promotion

    Using your book and readers to drive course sign-ups.

  5. v.

    Social & Ads

    Campaigns across the channels where your audience spends time.

  6. vi.

    Evergreen Funnels

    Ongoing enrolment long after the launch window.

Our Process

Where Course Launch & Marketing sits in the six chapters

  1. 01DiscoverWe learn your goals, your voice and what the book needs to do for you.
  2. 02RefineManuscript development — structure, editing and ghostwriting where needed.
  3. 03DesignCover, interior and the visual identity your book deserves.
  4. 04PublishFormatting, ISBNs and a proper release across every major platform.
  5. 05LaunchCampaign, press and promotion timed around release day.
  6. 06GrowOngoing marketing, audience-building and what comes next.

Often paired with Course Launch & Marketing — services that grow your audience.

  1. 01Book MarketingCampaigns that sell the book and the course together.
  2. 02Course Platform SetupYour course built, configured and tested on the platform that suits it.
  3. 03Author Website DesignA home for the book, the course and everything that follows.

FAQ

Frequently Asked Questions

Yes. A joint launch works well: the book brings readers in and the course gives them the next step. We plan both campaigns as one.

It helps, but it isn't required. We can help you build a list before launch using your book, a free lesson or a lead magnet.

Yes. Sales page copy and the launch email sequence are included, written to match your voice and your book.

We can set up evergreen funnels and ongoing campaigns so the course keeps enrolling students, not just during the launch window.

Related Reading · From the Pen & Laurel blog

The 90-Day Book Launch Timeline

Courses & Learning

Ready to Launch Your Course?

Tell us about your course and your audience, and we'll build a launch plan to fill it.

Tell Us About Your ProjectSee All Course Services
An author writing by hand in a notebook in front of shelves of books